FitBeer Wins Great Taste Award 2017

Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2017. Out of over 12,300 products to be judged, FitBeer was awarded a 1-star Great Taste award, which means judges dubbed it simply delicious. The Great Taste judges said ‘that the beer has a good deep straw colour and the hops come through well in the caramelised-honey nose and flavour, which is underlined by a subtle maltiness”. They also commented that “one big positive is you wouldn't instantly say it's alcohol free”.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.

Becky Kean, Founder and MD of FitBeer says “As a brand new product to the market, we are absolutely thrilled that our premium non alcoholic beer has been awarded a star from The Great Taste awards. We think FitBeer is the best tasting product in the sector and this award proves we’re not alone in this thinking. We are very excited for the next chapter of the FitBeer story and hope that the additional credibility The Great Taste award offers will open up opportunities with new retailers and allow us to bring FitBeer to even more discerning palates across the UK and beyond.”

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is gin, biscuits, sausages or coffee being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy.

The panel of judges included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist Martha Collison as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols

Becky Kean