Cookie Policy


Just like the majority of other websites that you use, we use cookies to monitor the performance of our site and to improve the experience for you.


It’s important to us to be transparent about which cookies we use and why, and this cookie policy will inform you of that.

First up; what are cookies?

Cookies are small pieces of data that are downloaded onto your device when you visit a website. This data is simply stored as a plain text file. We can’t get any personal information from you through cookies.

In general, cookies have many different functions, including but not limited to; security, remembering you the next time you land on the site to remember your preferences, letting you carry out functions like creating an account and shopping, helping to ensure that adverts you see online are more relevant to you and your interests and overall helping to improve the user experience for you on any given website. This is just a generic description of cookies to help you understand how they work.

Which cookies is FitBeer using and why?

Strictly necessary

These cookies are essential to carry out services you have asked for including shopping cart, checkout, customer accounts and redirects from pages which no longer exist.

Performance and analysis cookies

These cookies include analytics cookies, and collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from web pages. It doesn’t allow us to identify you as an individual or store any of your personal information. We simply use this information to make sure we keep producing a website which you will love using!

Third party cookies

We use certain third party cookies on our website to carry out functions such as allowing you to share our blogs on your social media - these cookies help you sign into their services from our website. Any third party cookie usage is governed by the privacy policy of the third party placing the cookie. You can find the policies of these third parties on their respective sites.

These could include, but are not limited to; Facebook, Twitter, Instagram, Pinterest and LinkedIn. We may also use third party cookies to understand our website users other interests and to allow us to run Google adverts. These cookies are provided by Google.

How do I opt in or out of cookies?

When you land on the FitBeer website, you’ll be prompted to accept cookies, or read more in this policy. By clicking ”I Accept” you agree to the use of cookies as described in this policy, unless you later decide to disable them. By giving your consent, you’re making sure that you get the best possible experience of our site.

Please be aware that ignoring the cookie banner will not prevent cookies from being placed on your device or computer. You must carry out one of the actions stated in this policy.


To opt out of being tracked by Google Analytics across all websites visit


Removing/disabling cookies through your browser

You can delete all of your cookies, including ours, at any time by visiting your browser settings and deleting cookies. This doesn’t stop us from collecting new cookies – it just means that next time you visit our website, we won’t recognise you.

Most popular web browsers also give you the option to disable all cookies – so you can stop all websites that you visit from collecting certain types of cookies. Refer to your browser settings to find out how to do this and which specific cookies it restricts. Please be aware that this may render some important features of our site unusable for you, such as shopping cart or my account.

More information on managing cookies can be found here:

Any other questions?

Please email us at with the subject line ‘cookie policy’ if you have more questions about this. Here’s where you can read our full privacy policy.